But believe it or not, the online dating industry is alive and well and taking advantage of people’s singlehood.In fact, it’s more than alive—it’s on its way to supernova status.Many people believe that when seeking a partner online they should try to appeal to the largest possible pool of people.Sam Yagan, a co-founder of OKCupid described how he has seen this mindset play out time and again.
We interviewed the founders of Ok Cupid, one of the most successful online dating sites, for a chapter on “How to Find Love Online” in our book “The Art of Doing.” Although the founders claim no lothario-like superpowers—based on their teeming mass of statistical data and observational evidence they can advise us on how to find someone online who will love us for who we really are.A year later, Altfest and Ross had a prototype, which they called Project , an acronym for Technical Automated Compatibility Testing—New York City’s first computer-dating service. She was the station’s first female reporter, and she had chosen, as her début feature, a three-part story on how New York couples meet.Each client paid five dollars and answered more than a hundred multiple-choice questions. (A previous installment had been about a singles bar—Maxwell’s Plum, on the Upper East Side, one of the first that so-called “respectable” single women could patronize on their own.) She had planned to interview Altfest, but he was out of the office, and she ended up talking to Ross.You filled out a questionnaire, fed it into the machine, and almost instantly received a card with the name and address of a like-minded participant in some far-flung locale—your ideal match. He called up his friend Robert Ross, a programmer at I. M., and they began considering ways to adapt this approach to find matches closer to home. “This loser happens to be a talented fashion illustrator for one of New York’s largest advertising agencies.They’d heard about some students at Harvard who’d come up with a program called Operation Match, which used a computer to find dates for people. She makes Quiche Lorraine, plays chess, and like me she loves to ski. ”One day, a woman named Patricia Lahrmer, from 1010 WINS, a local radio station, came to to do an interview.