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It sounds obvious to say you should only work on problems that exist. So why did I spend 6 months working on this stupid idea? I invented a model of the world that didn't correspond to reality, and worked from that. Because they begin by trying to think of startup ideas. is doubly dangerous: it doesn't merely yield few good ideas; it yields bad ideas that sound plausible enough to fool you into working on them. Often they care a lot about their pets and spend a lot of money on them.