In general, widely considered positive traits, Dan Ariely, an economist who studies online dating, refers to traits where everyone prefers the same thing as examples of “vertical preferences,” as opposed to “horizontal preferences,” when people prefer those who are similar.
It will also post photographs of same-sex couples in its "Diversity" section of its Web site and in advertising materials.
The site and e Harmony will maintain individual matching pools and registration information.
As a result, users of the "Compatible Partners" site and e cannot be paired together, the company announced.
"Even though we believed that the complaint resulted from an unfair characterization of our business, we ultimately decided it was best to settle this case," e Harmony legal counsel Theodore Olson said in a statement.
"e Harmony looks forward to moving beyond this legal dispute, which has been a burden for the company, and continuing to advance its business model of serving individuals by helping them find successful, long-term relationships." Registration on the "Compatible Partners" site will be free to the first 10,000 users.