Among the highlights: a two-part guide to modern dating in the November and December issues of Cosmo’s print edition, as well as a Facebook Live coverage from both inside the “Younger” fashion closet and from the red carpet of its September 28 season premiere.Perhaps the biggest score for Cosmo is a series of 30-second, co-branded tune-ins throughout October, which encourage viewers to check out the “Younger” cast in Cosmo.Since its founding in 1886, Cosmopolitan has been reporting on modern social trends... SEX YOUR WAY - Kisses, Touches & Positions To Satisfy Your Body— Get It, Girl! THE #GOALS ISSUE - Secrets From Beauty, Fashion & Fitness Influencers. Here, both sides share some details on how the partnership came to be and what role each has played so far in its success.Michelle Spinale, VP, Consumer Engagement & Consumer Marketing, Hearst min: How did Cosmo’s partnership with TV Land come about?Julie was a very early adopter of online dating and was on the Internet before people even knew there was an Internet.With over two decades of experience, she coaches singles from college-age to the large population of baby-boomers who are looking for a chance at true love.
There was particular emphasis on the importance of keeping it concise and to the point, so I went with “Eggstistentially Angsty”.Simultaneously, TV Land reached out to us about crafting a marketing program to drive tune-in for the Season 3 premiere while elevating awareness for our two-part feature in the November and December issues.Why did you feel “Younger” and Cosmo were ideal partners?So I decided that it would be a great chance to spice up my love life and investigate to what extent these steps towards true love actually work.The article featured an eight-step guide following a girl’s experience with online dating.